Have you seen the video? It even made the national news…

“London Marathon runner gets tube back home and something special happens” (The Mirror)

Watch it on TIKTOK or INSTAGRAM

AJ’s Marketing and Content Creator (and Sam’s future son-in-law) Liam Hussell went viral as he was making his way home after running the London Marathon.

Liam joins Sam to explore what makes a video go viral and why it matters for independent estate agency owners. The video has been viewed by millions across TIKTOK and INSTAGRAM, but how could it help your agency’s content strategy?

Authenticity, timing, emotion, and knowing your audience, these are all elements seen in almost all viral videos. Do you have a content plan that leverages current events, involves your community and always focuses on value for your followers. We’ve got tips to help you to spot viral opportunities to drive brand growth.

Check out the Viral HUSSELLUP Recipe to find out how they did it!

Here’s how we can help you to IGNITE your agency:

Find out more about COSMO and take advantage of our exclusive podcast offer!

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Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

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For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

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Key takeaways:

➡️ A mix of timing, relevance and authentic emotion can dramatically extend your reach on social media.

➡️ Making your community the focus of your content helps build loyalty and interest in your agency’s brand.

➡️ Estate agency owners can achieve more consistent content growth by understanding the principles behind viral success.

Notable moments:

✅ “It became viral in such a short space of time. It kind of dominated all the feeds.”

✅ “Tess got straight on it. It was a pretty much perfect video. It could have gone wrong in so many different ways.”

✅ “Making the audience the hero... that also helped people just feel really good about sharing that video.”

Watch the viral video on…

TikTok: https://vm.tiktok.com/ZNdjjNGGL/

Instagram: https://www.instagram.com/reel/DI9aS-sNRM9/?igsh=MTJiem9xdmxoZjhsZg==

Follow HussellUp on…

TikTok:https://www.tiktok.com/@hussellupsocial

Instagram: https://www.instagram.com/hussellupsocial/

HussellUp Viral Recipe: https://hussellup.co.uk/go-viral/

Cosmo: https://www.ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

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