Craft beer enthusiasts, entrepreneurs, and curious minds alike won't want to miss our lively chat with Dr. Jesse Core, the visionary behind Scarlet Letter Beverage Company. Jesse shares his incredible journey from a college passion for brewing to establishing Core Beer in 2009, amidst the challenges of the Great Recession. With anecdotes brimming with laughter and wisdom, Jesse unravels the highs and lows of his business ventures, including the rapid rise and near-collapse of his pub endeavors. This episode promises a glimpse into the resilience and creativity required to turn a side hobby into a flourishing enterprise.

In a spirited exploration of the beverage industry's dynamic landscape, Jesse guides us through the evolution of craft beer and the exciting innovations in hard seltzers and teas. Hear first-hand about the challenges small brewers face in a market dominated by giants, and the satisfaction derived from crafting unique, personal brews. We reflect on the peculiarities of the craft beer scene, from inconsistent service to quirky beer flavors, while emphasizing the importance of adaptability and the thrill of creating something truly new.

Finally, our discussion broadens to the symbiotic relationship between academia and practical business, underscoring the need for continuous learning and mentorship. Jesse, who also teaches at Walton College of Business, offers heartfelt insights into the joys of mentoring future entrepreneurs. With lighthearted banter about life and academia, this episode is a heartwarming testament to the rewards of fostering success in others and the shared desire to keep learning and growing in both personal and professional spheres. Listen in and join us for a blend of inspiration, humor, and invaluable business insights.