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The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers.

Whether you're just starting to explore circularity, or you are already actively advancing a circular business agenda, this book caters to your unique journey. It introduces a set of circular business model patterns as a pathway to transformation and creating value in a circular economy. It offers over 100 real-world case studies of circular business model innovation to highlight emerging trends, new opportunities, and the pathway to sustainable change.

Transform your business for tomorrow's challenges today. This groundbreaking guide, crafted at the intersection of deep expertise and cutting-edge AI, turns sustainability challenges into your next competitive advantage.

Are you ready to take your company to the next level? In this book, you will discover how each of the five disciplines—strategy, business development, people, execution, and mission—give you the processes needed to best satisfy your five constituents: your company, yours customers, your team, your stakeholders, and your community.